• Velaine Instant Color Shampoo 200 ml
  • Instant color shampoo: gray roots handled in about 10-15 minutes
  • Instant color shampoo in Purple, Black, Red and Brown
  • Woman holding the instant color shampoo
  • Buy more, save more: 1, 2 or 3 bottles
  • How to use in 3 simple steps
  • Instant color shampoo vs box dye comparison
  • Find your shade: Black, Dark Brown, Light Brown, Red, Purple
  • Made with herbal extracts
  • Instant color shampoo 200 ml bottle and box
  • Old infographic 1 [x]
  • Old comparison [x]
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  • Gray coverage in 3 easy steps (old) [x]
  • Herbal extracts (supplier) [x]
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Velaine Instant Color Shampoo

Velaine Instant Color Shampoo

⏱️ Covers grays in about 10–15 minutes

🧴 Use it like a shampoo — no mixing, no brushes

🌿 Ammonia-free formula · for hair & beard

$32.95
$32.95
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1. Do a 24-hour patch test. 2. Put on the gloves and massage into dry hair, roots first. 3. Wait 10–15 minutes. 4. Rinse until the water runs clear.

Free tracked shipping on 2 or more bottles ($4.95 for 1 bottle). Orders ship in 1–3 business days and usually arrive in 7–15 business days.

Contains PPD. Patch test 24 hours before every use. Not for eyebrows or eyelashes. Keep away from eyes. Stop if you notice redness, itching or swelling.

Not happy? Write to us within 30 days of delivery and we will make it right with a refund.

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Gray roots, handled in about 10 minutes

No mixing bowls, no brushes, no salon appointment. Nova colors while you shampoo — at home, on your schedule.

1

Apply

Put on the gloves and massage Nova into dry hair, starting at the roots and gray areas.

2

Wait 10–15 min

Leave it on while the color develops. Longer for stubborn grays.

3

Rinse

Rinse with warm water until it runs clear. Condition if you like. Done.

Why women are switching from box dye

Same goal — no grays — with a lot less time and mess.

NovaBox dyeSalon
Time10–15 min45–60 min2–3 hours
MixingNoneYes—
Applies likeShampooBrush & bowlProfessional
Uses per bottleSeveral touch-upsOne—
Typical costFrom $21.95$10–20 per box$80–200 per visit
Woman holding Nova Instant Color Shampoo

Made for real life

  • Touch up your roots between salon visits — or replace them
  • Works for women and men, on hair and beard
  • Ammonia-free formula with plant extracts
  • One 200 ml bottle covers several touch-ups
  • Mix shades: pick a different color for each bottle

Find your shade

Choose the shade closest to your natural color. Between two shades? Go with the lighter one.

Black
Dark Brown
Light Brown
Red
Purple
Safety first — patch test every time. Nova contains PPD, a common hair-dye ingredient that can cause allergic reactions. Apply a small amount behind your ear 24 hours before each use. Don't use it if you get redness, itching or swelling, if your scalp is irritated, or on eyebrows and eyelashes. Wear the gloves and keep it away from your eyes.
30-DAY
GUARANTEE

Try it risk-free

If you're not happy with Nova, write to us within 30 days of delivery and we'll make it right with a refund.

Questions

How long does the color last?

It depends on your hair and how often you wash it. Most people touch up when the roots start to show, usually every few weeks.

How many uses are in one bottle?

One 200 ml bottle gives several root touch-ups. Longer or thicker hair uses more per application.

Does it replace my regular shampoo?

No. Use Nova only when you want to color. Use your normal shampoo and conditioner in between.

Will it stain my skin or bathroom?

It can, like any hair color. Wear the gloves, wipe any drips right away and avoid light-colored towels.

Can I use it on colored or treated hair?

Usually yes, but results vary. Do a strand test and a 24-hour patch test first.

How long does shipping take?

Orders ship within 1–3 business days and usually arrive in 7–15 business days, with tracking. Shipping is free on 2 or more bottles.

Choose your shade